Jeanswest Celebrates Curves

Jeanswest at Waurn Ponds Shopping Centre

On the 2nd November 2016, Jeanswest launched its latest summer collection with a celebration of curves, featuring Jess King as the face of their new campaign for the brand’s coveted Curve Embracer range!

Denim Product Developer Adrienne Famlonga says, “Jeanswest is dedicated to supporting a positive body image through all of our rangers, and our first pair of Curve Embracer jeans was delivered in 2008!”

Designed for women with an hourglass shape and engineered to fit a small waist, Curve Embracers eliminate gaping at the waistband and offer shaping through the hips to beautifully hug curves rather than fight against them. Impressively, a minimum of 10 Curve Embracer styles can be found in-store at any one time in a mix of ongoing style staples and fashion must-haves.

The Curve Embracer collection pairs back with a wonderful summer range of tops, skirts, flippy shorts, dresses, maxi dresses and jumpsuits with this latest campaign, and customers can look forward to vibrant prints and a beautiful chambray story.

The ultimate denim destination, Jeanswest delivers over 150 denim options for men and women in-store at any time. Made from premium fabrications, women’s styles are available in various fits, washes and leg lengths. Sold online and in over 230 stores across Australia and New Zealand, women’s fashion styles are available in sizes 6-16 and core denim collections in sizes 6-20.

Jeanswest campaign model, Jess King, on how she became a model. “I tried my hand at modeling when I was about 14 but unfortunately was considered too curvy for the market at the time. About 6 years later, I entered a modeling competition as part of Melbourne Spring Fashion Week and much to my surprise I ended up winning! It was then that I discovered the possibility of being a curve model. Over the past few years the market has grown like crazy. It’s so cool to see new brands get on board and start representing different sizes in their campaigns. I’m all about size diversity in the media and I think it’s such a great message to send out to young girls that you can be fashionable at any size.”